Search engine optimization strategy is tricky, and even with the most up-to-date strategies in your kitty, you may find that your numbers are not what they should be.
So, what do you do when your site is struggling to get traffic? You keep experimenting to see which strategy works. As Google algorithms undergo endless tweaks, so should your SEO strategy to keep up with these changes.
Here are some tried-and-tested ways to boost SEO organic traffic to your site:
- Title: Instances of Google changing page titles are plenty. That happens when Google feels that the title doesn’t do a good job of representing the content of a page. Why not include target keywords in your title or make it shorter? You can experiment by adding or removing a brand name to it or even get creative and quirky.
- Meta Description: It’s not a ranking factor now, but it doesn’t mean these are any less important for SEO. These increase click-through rates, promote brand awareness and help you stand out from the rest. Change the lengths, and tone, add keywords, and include long-tailed keywords to generate more clicks.
- Schema Markup: Use the schema markup on your web pages to increase click-through rates and influence user behavior. Its purpose is to make rich snippets of data for providing information about people, videos, events, recipes, products, etc. The idea is to make the links more visible in SERPs.
- Internal Anchor Texts: These help users get additional context about a page and understand its content better. Use different types of anchor text, including those with partially matching keywords or exact keywords; shorten their lengths, add keywords, and increase specificity to see changes.
- Images: Pictures are always more impactful than words; they are indispensable for SEO, not only for grabbing attention but also for boosting SERP rankings. Try using high-quality images that are SEO-optimized to get the best results. Start by adding images to every page, adding keywords, changing your formatting (using JPEG for bigger images), compressing files, and ensuring mobile responsiveness.
- Headers: SEO testing will show you how headlines and subheads offer structure and better navigability. It’s what makes it easy for users to know what each section talks about. Experiment by adding more headings and subheadings. They make content more structured and clearer.
- Word Count: Words impact rankings and traffic more than you can imagine. Longer-form copy is likely to rank better because it gives Google more data about your page content. But lengthy content must be well-written, relevant, and authoritative.
- URL: According to experts, URLs having keywords rank better than those that are generic. It’s always wise to exploit these because clear URLs guarantee a superior user experience, even if they aren’t a ranking factor. Make their lengths shorter and add keywords to see changes.
To know how best to make your content more SEO-friendly and drive more organic traffic to your site, refer to https://www.searchenginejournal.com/seo-testing-experiments/462132/